"This letter is to recommend the Money Saver direct mail publication for any business using advertising to achieve maximum results. I am in charge of Mr. Roof's marketing budget and advertisement placement. Mr. Roof is one of Michigan's largest advertisers who place multiple ads with many different advertising mediums.

Mr. Roof hs recently been a part of a wonderful tracking system that Money Saver has introduced. Money Saver has supplied an 800 number which links into Mr. Roofs phone number to track all incoming calls that were driven thru the Money Saver book. After reviewing the many calls from the month, we uncovered that many of the calls were being credited to TV or Valpak.

After reviewing the total calls that Money Saver brought Mr. Roof for the month, I was completely surprised! Money Saver outperformed all of their competition which includes Valpak, SAVE on Everything and JB Dollar Stretcher!!! Money Saver has definately proven to be a leader in direct mail!

Overall, if response is what you are looking for, Money Saver DELIVERS"

Sincerely,

Rob Starr
Mr. Roof
Vice-President Sales & Marketing